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Service guide — V

Digital Marketing

Google Ads campaign management and social media marketing for businesses — being found, being remembered, turning attention into customers, and reporting on it honestly every month.

Marketing team planning a campaign on laptops and phones

For most businesses today, the first point of contact with a new client happens online — through a search result, a social media post or an advertisement — long before anyone visits an office or picks up the telephone. Digital marketing is the work of making sure your business appears in those moments, is remembered afterwards, and turns that attention into enquiries. My Geeks LLC provides digital marketing as a managed monthly service for businesses. This page explains what the service includes, how campaigns are run, what is excluded, and how the service is priced.

The service has two main components. The first is paid search advertising through Google Ads: placing your business in front of people at the moment they search for what you offer. The second is organic social media marketing across the platforms your clients use — typically Facebook, Instagram, LinkedIn, and video platforms such as YouTube or TikTok where appropriate — with content planning, publishing and community management handled for you. Both components are supported by landing-page recommendations, monthly reporting, and ongoing adjustment based on results. Clients can engage either component on its own or both together.

Google Ads management begins with research. We identify the search terms your potential clients actually use, the geographic areas you serve and the hours during which your business can respond. We then build the campaigns: writing advertisements in clear language, grouping keywords logically, setting budgets and bidding rules, and configuring the geography and schedule so that your budget is spent only where it is likely to produce enquiries. A campaign is not set up once and left alone. We review search terms, adjust bids, pause what is not working and test new advertisements on a regular schedule throughout the engagement.

Social media marketing addresses a different need: being remembered. A business that appears once and disappears is quickly forgotten, while a business that publishes consistently builds recognition over time. We prepare a monthly content calendar, write the posts, prepare images and short video where appropriate, publish on schedule, and reply to comments and messages within agreed hours. On Facebook and Instagram the focus is usually on your work, your team and your clients' needs. On LinkedIn the focus is on the professionals and companies who might engage you. We keep the tone consistent across every platform and in line with your brand.

Consistency is the hardest part of social media for most businesses. Owners begin with good intentions, publish a few times, and then the demands of running the business take over and the accounts fall silent. A silent account can do more harm than no account at all, because it suggests a business that is not active. Our monthly service exists to solve this problem. You approve the calendar; we handle the production, publishing and community replies so that your presence never lapses.

Attention on its own does not produce revenue. The purpose of every advertisement and every post is to lead to an enquiry. This is where digital marketing connects to the rest of our services. An advertisement that leads to a slow or confusing page wastes budget, so we provide landing-page recommendations — or, through our website development service, build the pages — that load quickly, state one clear message and end with a single call to action such as requesting a quote or booking a call. Where we also manage your SEO, paid and organic search are planned together as one strategy rather than as separate activities. We also advise on simple follow-up processes so that enquiries receive a prompt response.

Reporting is where many marketing providers fall short, and where we aim to be clear. Each month you receive a plain-English report stating what was spent, what it produced, how many people clicked, called, wrote or submitted a form, and what we intend to change next. Budgets are set by you and monitored by us; we do not exceed the agreed amount without your written approval, and we tell you plainly when a campaign is not performing. Campaigns are adjusted every month based on that evidence — advertisements rewritten, audiences refined, platforms added or paused — because what works in one quarter rarely works unchanged in the next.

We should be equally clear about what is not included. Advertising spend is paid by you directly to Google or the social platforms and is never part of our fee. We do not guarantee a number of leads, sales or followers; those outcomes depend on your market, your offer and factors outside anyone's control. Influencer fees, paid placements and sponsored content are quoted separately if required. Substantial content production such as long-form video or photography is also quoted separately. We do not use misleading advertising practices, artificial engagement or purchased followers, and we will decline campaigns that would breach the platforms' advertising policies.

This service is designed for small and mid-sized businesses — professional practices, trades, clinics, consultancies and local companies — that know they should be doing more online but do not have the time or the specialist knowledge in-house. It suits companies that want one partner to handle the strategy, the campaigns, the content and the reporting from start to finish, without hiring a department or coordinating several vendors.

Pricing is by written quotation. Our management fee depends on the number of platforms, the complexity of the campaigns and the volume of content required. After a short discovery call we send a written proposal setting out the scope, the monthly fee, the reporting arrangement and how the service can be ended. Digital marketing is billed as a monthly retainer, invoiced in advance, which can be ended by written notice at the close of the current billing month. Any advertising budget you set is paid directly to the platforms and is shown separately in our reports.

If your business wants to be found by the people searching for its services and remembered by the people who have already found it, request a quote through our Contact page, send us an email, or telephone during business hours. We will ask about your business and your goals, and send you a clear written proposal.

My Geeks LLC

Need digital marketing? Let's scope it.

Tell us about your business and we'll reply with a written quotation — scope, timeframe and price, before any work begins.